Retail expansion advisory · Miami · São Paulo
Know where
to grow.
Site Logic helps consumer brands plan expansion, choose the right sites, and execute the leases, from emerging US concepts and franchises to international brands opening their first American stores.
25.7613° N, 80.1916° W · Rings at 1, 3 and 5 min on foot
Your side of the table.
Nearly two decades managing real estate expansions from the tenant's side.
Responsibility beyond the contract.
Hundreds of LOIs and leases negotiated. Experience beyond the signature: from store buildout to the impact of rent on operating results.
First store to mature portfolio.
National and global retail expansion programs, for Wild Fork Foods, Sandbox VR, Xfinity Stores, and Citibank.
Three ways brands work with us
Different starting points, same discipline.
Entering the US
You run a proven brand abroad and the United States is next. We turn the US question into a ranked market plan, a first-store site, and a signed lease, in your language and at your table.
US market entry →Growing a US concept
You have stores that work and pressure to open more. We step in as your fractional head of real estate, so your pipeline, territories, and site decisions keep pace with your ambition.
Fractional head of real estate →A specific deal
You need one deal done well: a first store in a new market, a relocation, a renewal. Tenant representation with operator-grade analysis behind every shortlist.
Tenant representation →Method
The data makes the case.Judgment makes the call.
Every recommendation is grounded in GIS work: demographic, psychographic and mobility data, trade-area and cotenancy modeling. It is then filtered through what the data cannot provide: seventeen years of negotiating leases and opening stores, including years of answering for the P&L afterward.
We have sat on your side of the table. We know what a site committee actually asks, what a landlord will actually concede, and which "A+ location" quietly loses money.
How the analysis works →How engagements run
A fractional role
A set share of senior time each week, strategy and execution together, on a six-month minimum. For brands that need a head of real estate before they need a full-time one.
A defined project
A written scope, a fixed fee, and an end date: a market plan, a trade-area study, a site-approval package. You always know what you are buying.
A transaction
Tenant representation on a specific deal, paid from the landlord side through the commission.
Whatever the form, the senior person who presents the analysis is the one who negotiates the deal. No leverage model and no hand-offs to juniors.
Track record
Experience across the retail lifecycle.
Before founding Site Logic, Alex Bord worked inside the businesses making these decisions. These examples describe his work in prior professional roles.
From the first US store to a national expansion program
Scaling a Brazilian-owned brand through coordinated store and distribution planning, market sequencing, and a landlord proposition built around customer traffic.
Read the Wild Fork case study →Managing a mature portfolio and preparing complex transactions
Multi-region branch portfolio management, sale-leaseback packaging and real estate due diligence for a proposed portfolio sale to another bank.
Read the Citibank case study →Global real estate relationships for experiential retail
Institutional landlord relationships, complementary-business collaborations and broker coordination across North America, Europe and Asia.
Read the Sandbox VR case study →Turning a service-counter format into a product showcase
Implementing a national retail transformation from warehouse-style interactions to inviting stores designed to showcase new products and services.
Read the Xfinity case study →Latest thinking
Insights
How long does it take to open a retail store in Florida? A realistic timeline
12 to 18 months from decision to opening is realistic for most retail brands in Florida. What each phase involves and what causes delays.
Read →How to choose a retail location: a site selection process that holds up
Market, then trade area, then site: a practical retail site selection process, the data behind each step, and the checks that matter.
Read →Next step
Tell us where you want to grow.
A 30-minute introductory call. Bring the market you are weighing and leave with a clearer view of it.